As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of programmers and ad sellers have made similar moves, AMCN Outcomes is described by the company as a “first-to-market capability” allowing advertisers to gauge the effectiveness of […]
AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending
By Enegxi News