YouTube has point-blank ruled out a return to original production, even as consumption of the site explodes on TV sets. During a keynote interview at MIP London today at the IET London conference center, YouTube VP of EMEA Pedro Pina said there was no appetite “whatsoever” to return to a YouTube Originals strategy. Instead, he […]
YouTube Rules Out Return To Originals Despite TV Set Viewing Boom: “We Have No Interest Whatsoever In Producing Our Own Content” — MIP London
By Enegxi News