‘The Final Copy Of Ilon Specht,’ About Woman Who Created “Because I’m Worth It” Ad Campaign, Begins Streaming On TED YouTube Channel

EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: “Because I’m worth it.” That phrase, deceptively simple yet embedded with cultural meaning, became indelibly linked with L’Oréal Paris, the beauty brand which first embraced that line of copy more than 50 years ago. The […]