Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers, Study Finds

As streaming prices keep climbing, more subscribers are willing to opt into advertising to keep a lid on costs. Today, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year. That’s one of the key findings in Deloitte’s 19th annual Digital Media Trends report, which the […]